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Experimentation is more than Just Trying Something New
By Fairuze Shahari. That venerable bastion of journalistic excellence, The New York Times, has recently been under even more intense scrutiny by content marketers everywhere after the leak of their...
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Infographic: New Realities of Business in Malaysia
By Fairuze Shahari. If there’s one thing that you can’t deny, it’s that the Internet has radically changed the way business is being conducted. SMEs make up over 98.5% of the approximately 78,000...
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Why Do You Need to Curate Content?
By Catherine Ooi. When putting together your content marketing mix, one of the main pillars of support should always come in the form of content curation. Content curation is by definition the process...
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